Digital marketing can be a great way to expand your business. This article provides five specific digital marketing tips that will help your company grow.

1. Regularly Publish Blog Content

The first of this article’s digital marketing tips is that you should maintain a blog and regularly publish content on it. Figure out what your audience is interested in and write posts about those topics. For example, a furniture company might post tips on furniture cleaning and maintenance, as potential customers will find that helpful.

2. Be Present on Social Media

Social media can be used for digital marketing in ways that are both wide-reaching and personalized: Posting from your accounts can potentially reach an audience of thousands or more, while personalized digital marketing can help your brand speak to individual customers. Make sure your business is active on the major platforms.

3. Don’t Neglect SEO

One of the most important digital marketing tips is this: You should always pay attention to search engine optimization (SEO). Some entrepreneurs are intimidated by SEO, but there is no reason to be. You don’t need to be an expert. By simply researching the basic principles and applying them, you can make your digital marketing efforts much more productive.

4. Create an Email List

While social media and SEO are powerful tools for drawing an audience in, an email list is a way to reach them directly. Emails don’t have to be impersonal blasts, either: Email-management tools can allow you to send personalized emails to different segments of your audience, boosting the effectiveness of each message.

5. Use Video

Clodagh O’Brien, writing for the Digital Marketing Institute, has pointed out that video is an extremely important digital marketing tool. A good video can show off your brand’s personality while informing your audience about what the company has to offer. The money and effort it takes to produce a high-quality video are well worth it.