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There are many ways to consider oneself wealthy – relationships, experiences, quality of life. However, the underpinning of having the ability to provide for family, friends, and margin to invest in ways of improving the world comes with money. Many...
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Years ago, a successful career usually meant achieving upward mobility. Ambitious employees climbed the corporate ladder to reach management positions. Today, fulfilling career paths run in many different directions, and fewer employees spend their entire careers at one company.  However, some...
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Web personalization can benefit your marketing campaign in numerous ways. By ensuring real-time and personalized interactions with your target audience, you will not only influence customer purchase direction but also create a great user experience. As such, it is vital...
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Although just a handful of years can separate the youngest millennials and the oldest members of Generation Z, it turns out that their tastes can be starkly different. That is to say, insofar as marketing is concerned, different techniques resonate...
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Here’s the reality: social media and internet use has surpassed television since late 2016, which means that if you’re serious about product and service promotion, then you’d better be using these platforms. In particular, multi-channel marketing is demonstrably superior to...
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Marketing metrics are important, but at most companies, leadership will value certain measurements more than others. Keep reading to find out what the most critical metrics are so that you’re prepared the next time your executive-level managers need to see...
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Effective marketing is, almost by definition, personal. Modern consumers rarely respond to the generic. That’s because, with today’s technology for personalization and data analytics, customer expectations have been raised. Email segmentation (dividing your email list into groups with similar characteristics)...
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The world of social media is ever-changing and ever-evolving. There’s been a push in the last year or so of marketers towards paid social media. Did you know that 68% of marketers were planning on spending more on social media...
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If you’re looking for a unique way to grow your business, blogs and podcasts might just fit the bill. Keep reading to find out how these two types of content can provide a boost to a company’s credibility and bottom...
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If you enjoy the creative freedom of solo entrepreneurship, you’ll be looking into various methods to spur business growth. One dynamic resource that you cannot afford to ignore is digital marketing. Here are some effective strategies to help your business...
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Gaining new clients doesn’t happen by relying on one way of doing business. Varying your strategies enables you to attract more clients and provides more opportunities to expand your business. If you continuously improve lead generation techniques you use, you’re...
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An outside perspective from a professional business consultant can help many small business owners improve operations for business growth. Here are some of the advantages you can enjoy through the services of a consultant: Gain expertise without paying for a...
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