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There are many ways to consider oneself wealthy – relationships, experiences, quality of life. However, the underpinning of having the ability to provide for family, friends, and margin to invest in ways of improving the world comes with money. Many...
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Years ago, a successful career usually meant achieving upward mobility. Ambitious employees climbed the corporate ladder to reach management positions. Today, fulfilling career paths run in many different directions, and fewer employees spend their entire careers at one company.  However, some...
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An outside perspective from a professional business consultant can help many small business owners improve operations for business growth. Here are some of the advantages you can enjoy through the services of a consultant: Gain expertise without paying for a...
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As a marketing expert, you are well aware of the importance of Google Analytics. Hopefully, you are aware that Google Analytics has a ton of lesser-known features to help you go above and beyond in your marketing. Here are some...
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If you’re trying to reach more customers on Instagram, congratulations! The social media channel is a fine place to be, with more of a visual focus and less of a “wordy” focus than Facebook, its parent company. It’s a place...
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Hiring top-rate employees is a crucial aspect of business success. Fortunately, in this digital era, you can easily reach excellent applicants online. Here are some recruitment marketing strategies that can help your company locate the employees you need. Create Content...
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It’s true. Every business needs to be found. And you want yours to not just be found, but understood, liked and your business proposition acted-on. A key answer in today’s digital world is blogging. But, with thousands of searches occurring...
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A few generations ago, job seekers looked at want ads in the paper and dropped off a resume, hoping for a phone call or a written response in the mail. They didn’t always know all the details about a company,...
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According to a recent article released by Hubspot, 42% of the world’s population uses social media. That adds up to around 3.2-billion people, and a huge opportunity for business owners to make the most of social media marketing. However, many...
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People may often think of a “brand” as the logo on a package, the name commonly used in advertising or even as the sign on a building, but it is much more than those. A brand is really the total...
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Digital marketing can be a great way to expand your business. This article provides five specific digital marketing tips that will help your company grow. 1. Regularly Publish Blog Content The first of this article’s digital marketing tips is that...
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Not that long ago, some companies defined their “digital culture” simply as making sure everyone had access to email and were told to visit the official website. This was a good first step for firms that barely had moved into...
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