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There are many ways to consider oneself wealthy – relationships, experiences, quality of life. However, the underpinning of having the ability to provide for family, friends, and margin to invest in ways of improving the world comes with money. Many...
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Years ago, a successful career usually meant achieving upward mobility. Ambitious employees climbed the corporate ladder to reach management positions. Today, fulfilling career paths run in many different directions, and fewer employees spend their entire careers at one company.  However, some...
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Every business owner must deal with two fundamental marketing questions. First, what marketing activities and tactics need to be implemented? Second, how to (who) will get the work done? The choice may not be easy. Do I do it all...
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Social media has become an essential part of marketing for businesses of all sizes. Along with being a tool for marketing products and services, you can use social media to grow your brand identity. Here are some ways you can...
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For startups to achieve business success, it is important that they create awareness of their new brand. One way to achieve this is by promoting your brand through traditional means such as the distribution of attractive, eye-catching business cards. However,...
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As an entrepreneur or small business owner, you need to accomplish a lot with a small staff. Luckily, you have other allies to help grow your business. Here’s how you can put your current leads and customers to work for...
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Web personalization can benefit your marketing campaign in numerous ways. By ensuring real-time and personalized interactions with your target audience, you will not only influence customer purchase direction but also create a great user experience. As such, it is vital...
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Although just a handful of years can separate the youngest millennials and the oldest members of Generation Z, it turns out that their tastes can be starkly different. That is to say, insofar as marketing is concerned, different techniques resonate...
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Here’s the reality: social media and internet use has surpassed television since late 2016, which means that if you’re serious about product and service promotion, then you’d better be using these platforms. In particular, multi-channel marketing is demonstrably superior to...
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Marketing metrics are important, but at most companies, leadership will value certain measurements more than others. Keep reading to find out what the most critical metrics are so that you’re prepared the next time your executive-level managers need to see...
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Effective marketing is, almost by definition, personal. Modern consumers rarely respond to the generic. That’s because, with today’s technology for personalization and data analytics, customer expectations have been raised. Email segmentation (dividing your email list into groups with similar characteristics)...
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The world of social media is ever-changing and ever-evolving. There’s been a push in the last year or so of marketers towards paid social media. Did you know that 68% of marketers were planning on spending more on social media...
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