People may often think of a “brand” as the logo on a package, the name commonly used in advertising or even as the sign on a building, but it is much more than those. A brand is really the total...
Digital marketing can be a great way to expand your business. This article provides five specific digital marketing tips that will help your company grow. 1. Regularly Publish Blog Content The first of this article’s digital marketing tips is that...
Not that long ago, some companies defined their “digital culture” simply as making sure everyone had access to email and were told to visit the official website. This was a good first step for firms that barely had moved into...
SEO is key to ranking in Google and other search engines. There are many elements to SEO, from the technology that no one really sees to the content you provide. Two sides of SEO are on-page SEO and off-page SEO....
Powerful content is a vital aspect of any website. No matter what kind of information you wish to impart, it must be presented in a way that appeals to your audience if you want to spark interest in your brand....
Although in the past traditional types of advertising such as roadside signs and print ads may have been sufficient, in the modern era, digital marketing is imperative for small businesses that want to achieve success. Procrastination in utilizing this dynamic...
The field of human resources is continually growing. If you’re entering this arena, keep reading for five professional development strategies that can help you thrive. Learn About Your Company As a human resources employee, your job is in large part...
We all know that Facebook is a great place to play and show off your life, whether it’s to share family photos or your last meal or to tell followers about your activities You may also have heard that it’s...
A few years ago, generating leads through social media marketing was a very commonly used strategy, but then many marketers dropped the practice when they saw their numbers dwindle because that marked a major decrease in ROI. However, there are...
Generating an abundance of high-quality leads is the primary motivation for marketing efforts. Many marketers feel frustrated by the apparent lack of effectiveness of their campaigns, but in fact, there are a number of strategies they could implement to increase...