SEO is key to ranking in Google and other search engines. There are many elements to SEO, from the technology that no one really sees to the content you provide. Two sides of SEO are on-page SEO and off-page SEO. What does each side do for your website and how does off-page SEO benefit you?
This refers to any part of your websites that you make changes to, such as your content, keywords, page titles, meta descriptions, and headers. When you’re working on this side of the SEO coin, you are trying to make your users have a better experience and find the information they want on your site. On-page SEO also helps the search engine crawlers understand the nature of your website. Using SEO best practices, you attract a relevant audience through keywords and content.
Off-page SEO refers to your SEO strategy that occurs outside of your website. It can include many aspects of digital marketing, such as social media posts, using influencers and link building. Off-page SEO builds your authority and online reputation by establishing your website as a valuable resource. Not only does this direct traffic to your site, but it also gives you a boost in your SEO rankings. Search engines use backlinks to rate your site. Using analytics to get an insight into where your audience is, you can better understand your customers and their needs.
Which Comes First?
Organic SEO is a slow process. It can take months to get into the search rankings, but it’s definitely worth your time to focus on both on- and off-page SEO. Off-page SEO comes after on-page SEO. You can’t have an authoritative website until you’ve built it. Focus on your on-page SEO first. Once your website has the organization to appeal to consumers and the search engines, you can work on building your off-site SEO.