Not that long ago, some companies defined their “digital culture” simply as making sure everyone had access to email and were told to visit the official website.
This was a good first step for firms that barely had moved into cyberspace, but nowhere near what could be accomplished if managers knew the potential of how a better-connected workforce could perform.
Today, companies can explore exciting opportunities to build and grow their digital culture. This focus can be used to improve communication, stimulate creativity, and perhaps even boost sales and revenue.
It does take a conscious effort by multiple departments and buy-in at different organizational levels, but the results can be beneficial. Try some of these strategies:
- Bring different teams together. Having a general forum might be asking for trouble, but assigning different workgroups to strategize different objectives in a moderated situation might create some useful ideas. This can be useful for employees at different shifts or locations to feel like they’re being listened to and that their input is important.
- Share information. Smart companies look for ways to be transparent, so a good digital culture can provide access to useful information about the company structure especially for employees to learn about. Certainly, proprietary info can remain secret, but employees might enjoy learning about an activity like general growth and profits/loss or see an organization chart of how everyone interacts. Even publishing all salaries and how people are paid might show a degree of trust.
- Offer training. Avoid making it seem like access to digital info is only for the digital team. If people want to learn more, find ways to let them learn info even if it’s beyond their job description. Consider offering a weekly session in topics like programming, software or digital strategies. Or offer easy or even free access to online training from other providers that employees can learn on their own time. There’s a tendency in some companies to worry about employees taking training and leaving, but consider ways for the better-trained people to stay.
For more digital culture strategies visit Coherence Strategy Group.