If you’re looking for a unique way to grow your business, blogs and podcasts might just fit the bill. Keep reading to find out how these two types of content can provide a boost to a company’s credibility and bottom line.

They Prove Your Business’s Value

Whether informative or entertaining, blog posts are an excellent way to provide value for your customers. The same goes for podcasts, according to marketing guru Al Lautenslager. He points out that podcasts are an excellent way to provide information, inspire listeners, or entertain an audience—all of which people find value in. Customers are more likely to buy from a company that brings value to their lives than one that does nothing but advertising incessantly.

They Increase Your Business’s Visibility

A steady stream of content will draw more and more visitors to your website. It will also draw repeat visitors: Once people know to expect helpful new blog posts or entertaining podcast episodes, they’ll become more likely to visit your website on a regular basis.

They Cost Very Little

If you’ve dipped your toes into the world of advertising, you know that costs can add up quickly. That is not the case with blogs and podcasts. Unless you’re paying a writer an exorbitant sum, blog posts can be produced cheaply. The same goes for podcasts: Though you may want to invest in some basic equipment, countless successful podcast episodes have been made on tiny budgets.

They Can Help Build Communities

At Forbes.com, Paulina Karpis points out that building communities has many benefits for businesses, such as boosting brand awareness and creating a sense of authenticity. Blogs and podcasts are natural ways to build a community. For instance, you might invite readers to share or comment on blog posts. As for podcasts, try building in segments in which you interact with listeners by having them send in questions.

The money needed to produce blogs and podcasts is typically minimal, but as these examples show, the benefits are substantial.