For startups to achieve business success, it is important that they create awareness of their new brand. One way to achieve this is by promoting your brand through traditional means such as the distribution of attractive, eye-catching business cards. However, it is also imperative in this modern era to pursue various methods of digital marketing. Here are some tips to help you achieve business growth through digital marketing.
Have a Digital Marketing Plan
To make the most effective use of digital marketing, it is crucial to focus your efforts. Social media platforms such as Facebook and Twitter are effective means of promoting your brand, but if you have limited funds for marketing, initiate your campaign on one or two platforms that are most frequented by your company’s target audience. Always post well-considered content that will engage the interest of potential customers. Be sure to answer clients that respond to your postings.
Start a YouTube Channel
Potential customers who are unwilling to read text articles may be more amenable to video presentations. Create videos that introduce your company as well as your products and services, and upload them to YouTube. Startups with YouTube channels are sure to increase customer engagement.
Create Your Google Listing
Startups are missing a free opportunity for digital promotion if they do not create a Google My Business Account. Google offers this service without charge so that searchers can more easily find local businesses. Your startup’s Google My Business listing includes your company name, location, hours, contact details, website links, and other information that you provide.
Potential customers rely heavily on reviews of businesses when they search online. Reviews create trust in your business and in your brand. However, even customers who are highly satisfied with your products and services often forget to offer feedback. Don’t hesitate to politely request that your customers post an honest review.