One of the smaller but vital ingredients of successful content marketing is the meta descriptions.

As part of a sensible strategy to improve your site’s SEO, each page can include a short description of what is on the page along with any relevant keywords.

The meta description can summarize whatever article, posts or general content is discussed on the page along with any related topics you want your site to be known for. This essentially helps connect people searching for these particular combinations of words and sentences.

If you don’t consider yourself a great writer, it could be a challenge to start including meta tags and meta descriptions in many places. But if you’re hoping for stronger SEO, you’ll need to figure out how to get things right.

The good news is that the meta information isn’t as technical as coding, where a stray character, a forgotten closing tag or an incorrect piece of punctuation in the wrong place could doom the look and performance of your whole page. A misspelling may cut down on traffic, or it could be perfect if searchers happen to misspell that particular word as well.

Plus, the average site visitor won’t see your meta description unless they really look for it.

For those looking for easy ways to boost SEO through meta descriptions, try some of these approaches.

  • Keep them short. The maximum length is generally 160 characters which can go by fast. Try to avoid being too wordy and focus on the most important facts or themes from your content.  
  • Ask and answer a question. If you’re looking for starting places, you can treat your meta description as something conversational. Pose a question with your keywords and then respond to it in the same text.
  • Don’t keyword ‘stuff.’ Even if your page includes a lot of keywords, you don’t need to put them all in the meta description. Consider choosing the most vital one or two.
  • Avoid punctuation/special characters. These may not show up well in search engines or could default to junk characters.

For more SEO ideas visit Coherence Strategy Group.