Although plenty of people use their social media for fun, you can also use it to boost your business.

A social media marketing campaign shows you’re serious about going where the people are – namely channels like Facebook and Twitter. If done right, a campaign can be a good way to connect with plenty of potential customers, educate them about you and your brand, and convert them into customers.

At the same time, it can be a great place for past satisfied customers to interact with you in public and also show their support and enthusiasm. But getting there isn’t always easy – effective social media marketing can benefit from a variety of techniques.

Plan ahead. 

Assigning someone or a group of employees to “put stuff online” is a quick way to waste everyone’s time and often get low engagement. A more effective strategy is to figure out the best messages to put out and when to do so.

Research your audience.

Where do your most loyal customers tend to visit online? What time of the day are they most likely on a particular channel? What is their age and where do they live? All of these factors can help when design an effective campaign.

Figure out your resources.

Do you have one person who will be doing most of the updating or a whole team of people? What results did past social media marketing efforts or general activity include? How much do you have budgeted as far as sponsored posts and landing pages.

Make it easy to engage.

This means throwing out questions, posting regularly, having conversations with other visitors and looking like you’re an authority in whatever product or service you offer. This also includes providing links to your social media pages on your site or newsletter.

Create memorable content. 

This is sometimes easier said than done, but posts are a great way to spread your message. You can share pictures, links you like, inspirational messages or even details about what your business is like and why people should care.

For more effective marketing strategies, visit Coherence Strategy Group.