Activity isn't strategy. Pretty isn't pipeline. If you've spent money on agencies, freelancers, or tools that produced awareness metrics but not qualified leads, you know exactly what we mean. Coherence builds marketing systems that you can see in your CRM — not just in your analytics dashboard.
You signed a retainer, got a strategy deck, and a monthly report full of impressions, reach, and engagement metrics. Your pipeline didn't move. The report looks good; the business doesn't.
You have a freelancer, a content tool, and a blog. None of it sounds like you. Your audience can't tell if it's your company or your competitor, and your close rate reflects it.
You're paying for Google Ads, Meta, or email tools. You know how much you're spending. You don't know if any of it is generating qualified leads — because there's no attribution system in place.
You're bringing a product to market and you have a feature list. No ICP definition, no competitive positioning, no channel strategy, no messaging framework. You find out if it's right by watching the launch fail.
For a company spending $5K/month on marketing with no attribution, that's $60K/year producing activity, not revenue. The gap between that and a marketing function with pipeline attribution is usually one good strategy and one capable person.
We define your ICP, map your competitive landscape, build a messaging framework, and decide which channels actually make sense for your market. Not a generic "omnichannel strategy" — a plan that knows where your buyers are and how to reach them.
Every campaign is built to produce leads. We track from impression to SQL, measure CAC by channel, and optimize based on data — not intuition. You'll finally know which half of your marketing spend is working.
We build your brand guidelines, content strategy, and editorial calendar — then execute. Consistent voice, coherent messaging, content that converts. Not a deck of rules your freelancers ignore.
You'll know your MQLs, SQLs, pipeline influence, CAC by channel, and conversion rates. Not a monthly report that says "impressions up 12%" — a live dashboard and a weekly review that shows you exactly where you stand.
We'll run the agencies you've already hired — or fire them and replace them with people who produce pipeline. We know what good looks like, we set the metrics, and we hold them to outcomes.
You're 10–100 employees. Generating some revenue but your marketing is reactive — you're doing what you can, when you can, and it's not coordinated. You've probably already spent money on a freelancer or agency that gave you deliverables but not results.
Book a 90-minute Clarity Lab focused specifically on your marketing function. We'll audit your current spend, identify the biggest pipeline gaps, and build a plan to fix them. Then decide if Coherence's fractional marketing is right for you.