All business functions
Sales

Build a pipeline that
actually closes.

You're not short on leads — you're short on a system that turns them into revenue. Coherence's fractional sales service builds the pipeline engine, sales process, and forecasting capability that makes your revenue predictable instead of a constant scramble. We close deals, not just conversations.

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What a broken sales engine actually costs

Leads go in, deals get stuck in the middle

You generate interest — website inquiries, inbound, referrals. Then nothing. They go dark after the first call, or they stay in "we're evaluating" forever, or they say no but you never know why. You have top-of-funnel but no bottom.

Sales is the founder — and the founder is exhausted

You close every significant deal. Your calendar is packed with demos. You can't take a week off without the pipeline stopping. You've built a business that requires you to personally run every revenue-generating conversation.

CRM is either empty or a mess — not useful either way

You bought a CRM, your team doesn't use it, and the data you do have is inconsistent. Pipeline reports are guesswork. You can't forecast reliably because your CRM doesn't reflect reality — it reflects what someone remembered to enter.

No pipeline visibility — revenue is unpredictable

You can't look 90 days out and know what you'll close. You find out at the end of the quarter whether you made your number. That's not sales management — that's gambling with your business's cash flow.

What a broken sales engine costs you

Lost deals from no follow-up system
30–40%
Of inbound leads never receive a timely follow-up. Most go cold within 5 minutes of interest. A working nurture sequence recovers 20–30% of deals that otherwise die silently.
Founder time consumed by sales
20–40 hrs/wk
Average founder time on sales activities that could be systematized or delegated. That's CEO-level brainpower spent doing what a repeatable sales process should handle.
Revenue unpredictability cost
15–25%
Of revenue lost from cash flow problems caused by lumpy, unpredictable closings. When you can't forecast, you can't plan hiring, investments, or operations.

A company that should be closing $300K/quarter but only closes $180K because of a broken sales system is leaving $480K/year on the table. That's not a sales problem — it's a systems problem. And systems can be fixed.

Sales execution, not just sales advice

01

Pipeline development engine — leads that actually convert

We build the outbound and inbound pipeline programs, including sequence design, multi-channel outreach cadences, and lead qualification criteria. Not just "build a list and send emails" — systematic pipeline development that produces qualified conversations.

02

Sales process and playbooks that your team actually follows

We design your sales methodology, discovery call frameworks, demo structures, and closing techniques. Then we build the playbooks and run the training so your team has a repeatable process — not just confidence and personality.

03

CRM setup and adoption — data that reflects reality

We configure your CRM so it actually works for your sales process, build the hygiene habits your team will follow, and create the reporting that gives you real pipeline visibility. Not a setup that looks good — one that your team uses.

04

Pipeline reviews and reliable forecasting

We run weekly pipeline reviews, build accurate forecasts, and catch deals going dark before they're lost. You'll know at any moment where deals stand, what's at risk, and what you'll close this quarter.

05

Sales team management and development

If you have sales reps, we'll manage them — set quotas, run coaching, track performance, and develop your next sales leaders. If you're the only closer, we'll build the system so you're not the bottleneck for the next five years.

Built for companies where revenue feels like a constant scramble

You're 10–100 employees, doing $500K–$10M in revenue. You have leads but the close rate is unpredictable. You're probably the founder closing most of the deals, your CRM is either empty or unreliable, and you can't look 90 days out and tell anyone what you'll close with any confidence.

$500K–$10M ARR, need to close more
Founder or CEO closing most significant deals
CRM exists but isn't useful
Pipeline is unpredictable; can't forecast reliably

Ready to build a sales engine that closes predictably?

Book a 90-minute Clarity Lab focused specifically on your sales gaps. We'll map your current pipeline, identify where deals are going dark, and build a plan to fix your close rate. Then decide if Coherence's fractional sales is right for you.

The Coherence Brief

Practical insights on running leaner, smarter operations for small business owners. No fluff — just what works.